AI Use Case: AI-enhanced sales teams
Artificial intelligence won't replace salespeople. But it will profoundly transform those who know how to use it. In this special 7-part series, we explore real-world cases of how AI is being used in sales, marketing and management.
Our goal: to show, through examples, how AI can...
Rethinking sales time with AI
With Frédéric Vendeuvre, Founder of Halifax Consulting
For 30 years, sales reps have spent just 30% of their time selling. Despite CRMs, digital tools, and new processes...nothing has fundamentally changed.
But with artificial intelligence, a new lever is finally appearing.
Recruiting, training and developing sales teams with AI
With Ludovic Le Gac, Managing Director, Halifax Consulting
What if AI enabled you to optimize the entire sales cycle, from A to Z?
Discover a complete panorama of tools that are transforming sales forces.
From recruitment to closing, from training to coaching, from preparing appointments to personalizing offers: every stage can be enhanced.
Fostering AI culture in sales teams
With Mustapha Benkalfate, AI Expert
The goal isn't just to train in AI, it's to develop an AI mindset.
This process is referred to in the USA as "AI Literacy." It's not limited to knowing how to use the tools; it's about reshaping your habits, mental frameworks, and approach to generative AI.
Sell better with AI analysis of your customer interactions
With Paul Berloty, Founder of Modjo
What if AI could turn every customer exchange into a sales performance lever?
In this episode, discover a powerful tool that analyzes sales conversations to extract concrete, actionable, and objective data.
AI for B2B digital transformation
With Alysée Mézeray, Director of Digital Transformation at OVOL France
What if artificial intelligence wasn't just a gadget, but a real business lever? In this episode, go behind the scenes of an ambitious digital transformation in the B2B distribution sector.
AI in high-stakes environments: Innovation and confidentiality
With Arnaud Legroux, Key Account Manager at Baxter
In critical sectors like healthcare, every word counts. And every prompt can reveal more than you think. In this episode, discover a first-hand account of using AI in a regulated, strategic and critical environment.
AI for product marketing
With Céline Kwiatkowski, Western Europe Marketing Manager at SMA France
In large international companies, launching a product is never a one-off affair. Different regulations, multiple languages, local specifications: how can you guarantee coherent, effective communication on a European scale without spending weeks on it?
Frequently asked questions
Can training courses be financed?
Can Halifax Sales AI be customized?
Is it suitable for all levels?
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