AI cases: augmented sales forces
Artificial intelligence won't replace salespeople. But it will profoundly transform those who know how to use it. In this special 7-part series, we explore concrete examples of how AI is being used in the sales, marketing and management professions.
Our aim: to illustrate by example how AI can...
Rethinking sales time with AI
With Frédéric Vendeuvre, Founder of Halifax Consulting
For 30 years, a salesperson's sales time has been stuck at 30%. Despite CRMs, digital tools, processes... nothing has really changed.
But with artificial intelligence, a new lever is finally appearing.
Recruiting, training and developing sales staff with AI
With Ludovic Le Gac, Managing Director, Halifax Consulting
What if AI enabled you to optimize the entire sales cycle, from A to Z?
Discover a complete panorama of tools that are transforming sales forces.
From recruitment to closing, from training to coaching, from preparing appointments to personalizing offers: every stage can be enhanced.
Sales force AI acculturation
With Mustapha Benkalfate, AI Expert
The important thing is not just to learn about AI, but to become acculturated to it.
This process, referred to in the USA as "AI Literacy", could be translated as AI literacy. It's not a question of knowing how to handle the tool, but of changing one's reflexes, intellectual reference points and posture when faced with generative tools.
Sell better thanks to AI analysis of your customer exchanges
With Paul Berloty, Founder of Modjo
What if AI could turn every customer exchange into a sales performance lever?
In this episode, discover a powerful tool that analyzes sales conversations to extract concrete, actionable... and objective data.
AI for B2B digital transformation
With Alysée Mézeray, Director of Digital Transformation at OVOL France
What if artificial intelligence wasn't just a gadget, but a real business lever? In this episode, go behind the scenes of an ambitious digital transformation in the B2B distribution sector.
AI in sensitive environments: Innovation and confidentiality
With Arnaud Legroux, Key Account Manager at Baxter
In sensitive sectors like healthcare, every word counts. And every prompt can say more than you think. In this episode, find out more about the use of artificial intelligence in a regulated, strategic and critical environment.
AI for product marketing
With Céline Kwiatkowski, Western Europe Marketing Manager at SMA France
In large international groups, launching a product is never a one-off affair. Different regulations, multiple languages, local specificities: how can you guarantee coherent, effective communication on a European scale without spending weeks on it?
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