AI Podcasts 🎙️

AI Use Case: AI-enhanced sales teams

Artificial intelligence won't replace salespeople. But it will profoundly transform those who know how to use it. In this special 7-part series, we explore real-world cases of how AI is being used in sales, marketing and management.

Our goal: to show, through examples, how AI can...

Increase time spent selling

Improve the efficiency and quality of sales activities

Free up time for what matters most

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Applied AI

AI-Augmented sales

Case studies

Applied AI

AI-Augmented sales

Case studies

Rethinking sales time with AI

With Frédéric Vendeuvre, Founder of Halifax Consulting
For 30 years, a salesperson's sales time has been stuck at 30%. Despite CRMs, digital tools, processes... nothing has really changed.
But with artificial intelligence, a new lever is finally appearing.

How AI can save sales forces time

Why it brings more intelligence to the organization

How to prepare for this new era, where human value will make all the difference

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Recruiting, training and developing sales staff with AI

With Ludovic Le Gac, Managing Director, Halifax Consulting
What if AI enabled you to optimize the entire sales cycle, from A to Z?
Discover a complete panorama of tools that are transforming sales forces.
From recruitment to closing, from training to coaching, from preparing appointments to personalizing offers: every stage can be enhanced.

Better recruitment thanks to personality tests dedicated to sales functions

Ensuring salespeople's skills via an e-coaching and simulation platform

Prepare appointments with customized AI-generated insights

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Sales force AI acculturation

With Mustapha Benkalfate, AI Expert
The important thing is not just to learn about AI, but to become acculturated to it.
This process, referred to in the USA as "AI Literacy", could be translated as AI literacy. It's not a question of knowing how to handle the tool, but of changing one's reflexes, intellectual reference points and posture when faced with generative tools.

What does "AI acculturation" actually mean?

How to overcome the expertise bias that often holds back adoption

Why AI is only useful if you know how to guide it, supervise it and criticize it.

And in what way will good salespeople become augmented salespeople?

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Sell better thanks to AI analysis of your customer exchanges

With Paul Berloty, Founder of Modjo
What if AI could turn every customer exchange into a sales performance lever?
In this episode, discover a powerful tool that analyzes sales conversations to extract concrete, actionable... and objective data.

Understand why you lose or win a deal, based on facts

Identify weak signals in objections, expectations or friction points

Detect what your top performer does, and model it

Centralize exchanges without relying on a complex CRM

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AI for B2B digital transformation

With Alysée Mézeray, Director of Digital Transformation at OVOL France
What if artificial intelligence wasn't just a gadget, but a real business lever? In this episode, go behind the scenes of an ambitious digital transformation in the B2B distribution sector.

How to create an augmented assistant to guide customers through thousands of references

How to automate intelligent upsell and cross-sell strategies

Why AI is a business tool, not a fad

And how to train your teams without falling into the trap of a gadget tool

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AI in sensitive environments: Innovation and confidentiality

With Arnaud Legroux, Key Account Manager at Baxter
In sensitive sectors like healthcare, every word counts. And every prompt can say more than you think. In this episode, find out more about the use of artificial intelligence in a regulated, strategic and critical environment.

Why some companies adopt very strict usage policies

How to increase efficiency without compromising data security

What AI acculturation is and how it transforms business reflexes

The conditions for developing a reliable in-house tool in line with the sector's challenges

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AI for product marketing

With Céline Kwiatkowski, Western Europe Marketing Manager at SMA France
In large international groups, launching a product is never a one-off affair. Different regulations, multiple languages, local specificities: how can you guarantee coherent, effective communication on a European scale without spending weeks on it?

How to save time without sacrificing rigor

The benefits of a well-configured augmented assistant

Why AI temperature plays a key role in result reliability

How to organize collaborative work between AI + product experts for greater productivity

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