AI & Sales

About training

Generative artificial intelligence is transforming business practices, but its effectiveness depends on how it is used.This AI & Sales – Level 1 training course aims to support salespeople and managers in discovering and adopting practical uses for AI. It provides an understanding of the fundamentals, helps identify the right use cases, and enables participants to begin integrating AI into business practices in a structured, effective, and responsible manner.

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You will be able to :

• understand the fundamental principles of generative AI,
• identify concrete uses of AI in commercial activities,
• use AI to save time on recurring business tasks,
• improve the quality of analyses, content, and commercial preparations,
• develop a basic level of critical thinking when faced with AI responses,
• adopt responsible and secure practices in a professional context.

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‍Pedagogical methods:

This training course uses a participative and immersive approach, combining practical exercises, case studies and simulations, enabling participants to put their knowledge to immediate use.

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Who this training is for

Sales, marketing and sales management professionals